Therapist Website Design, Lead Magnet & branding
Stefani Atkinson Counselling
Stefani Atkinson, Therapist and Counsellor, helps individuals in Cochrane, Alberta, and surrounding areas find peace, balance, and emotional well-being through compassionate, trauma-informed therapy. With extensive experience in both clinical and private practice settings, Stefani offers personalized support to those navigating anxiety, depression, and life’s challenges. Her holistic approach empowers clients to heal, grow, and reconnect with themselves and their loved ones.
Project Intentions
Branding, Website Design + Lead Magnet
This website project is designed to align with Stefani Atkinson Counselling’s mission of helping clients feel seen, supported, and empowered as they begin their healing journey.
By creating a professional yet approachable online presence, the website provides clear pathways for potential clients to connect and seek support.
To help Stefani achieve her goal of welcoming new clients each month, the site features clear messaging, strategic calls to action, and simplified contact options to reduce barriers for those in need. The branding incorporates a clean logo, calming colors, soft textures, and warm imagery to reflect Stefani’s compassionate and ethical approach to therapy.
A carefully crafted lead magnet offers valuable insights and resources, encouraging visitors to join her email list and build trust before taking the next step. The website’s structure is built with future growth in mind, allowing Stefani to easily expand her team and services as her practice continues to evolve.
Branding
The branding for Stefani Atkinson Counselling reflects a calm and inviting atmosphere, inspired by nature’s serenity.
The visual identity emphasizes calming blues, turquoise, and purple-ash tones, evoking a sense of clarity and connection. The logo is designed to be simple and clean, focusing solely on elegant typography to convey professionalism and warmth. Without the use of icons, the design relies on well-chosen fonts and thoughtful spacing to create a modern, approachable feel.
The brand voice is warm, personable, and grounded, ensuring clients feel welcomed and supported in their journey.
Lead Magnet Design
To support Stefani’s growth goals, a valuable lead magnet was created to offer helpful insights for potential clients; a downloadable guide titled “Outdoor Mindfulness for Stress Relief” The lead magnet provides actionable steps that resonate with Stefani’s ideal clients, encouraging them to explore her therapy services further.
Responsive Website Design
The website features a nature-inspired aesthetic with simple, calming visuals that encourage exploration without feeling overwhelming. A clear, intuitive layout will guide users to essential information, including services, therapist details, and scheduling options. Key functionality will include an integrated booking system, accessible forms, and clear calls-to-action that encourage visitors to schedule a consultation. The design will prioritize responsiveness, ensuring a seamless experience across all devices.
Final Result
Creating a Safe Space for Healing and Growth
Stefani Atkinson’s website was thoughtfully designed to reflect her compassionate approach to therapy. With a focus on warmth, clarity, and ease of navigation, the site highlights her expertise in supporting clients through anxiety, trauma, and life’s challenges. The design balances calming visuals with clear pathways for visitors to explore her services, learn about her holistic approach, and easily book a consultation.
The final outcome is a cohesive online presence that reflects Stefani’s compassionate approach and expertise. The website serves as a welcoming digital space where potential clients can learn about therapy options, access helpful resources, and confidently take the first step toward scheduling a consultation. The combined visual elements, clear messaging, and user-friendly design will position Stefani Atkinson Counselling as a trusted resource for mental wellness in Cochrane and beyond.
