Envision
Occupational Therapy
Complete Branding and Website Design
Jocelyn, Occupational Therapist and Interactive Metronome® Practitioner, and founder of Envision Occupaional Therapy helps individuals improve cognitive and motor function for greater independence and confidence. With 23 years of experience, she offers personalized therapy for children, athletes, and those recovering from injury or illness.
Client Testimonial
"You really did a lot of work in helping me think about all the aspects of my business, not just the website."
“I was not sure how a web design process actually worked. You really did a lot of work in helping me think about all the aspects of my business, not just the website. That’s really been helpful in directing me for marketing, how I engage with my clients, why I’m doing this (because it’s more than a job), and how I might move forward. It helped me understand what I was doing, why I was doing it, and how I was doing it. I was definitely a little jumbled prior to working with you, but the work on the website brought all these aspects together.
People seem to really understand what the service is that I am promoting. It’s hard to fully explain and understand in an elevator speech, but the extensive information provided on the website helps people get what it is and how it can benefit them. I never realized how much work a web designer does to create a beautiful, interactive website and all the aspects involved to create the end result.
Your input was so beneficial for helping me figure out what I wanted to say. It was easy to tell you what I liked and didn’t like. I appreciated the framework for organizing my thoughts and meeting with me when I was a bit confused.
I feel proud to show off my website. I would totally recommend you to a friend or colleague—and I have!”
Jocelyn Cromwell
Occupational Therapist & Interactive Metronome® Practitioner
Envision Occupational Therapy
Project Intentions
Branding + Website Design
Jocelyn was an Occupational Therapist in the healthcare field for 23 years working in healthcare before branching out on her own to provide specialized occupational therapy services.
Jocelyn needed modern and professional online presence that accurately represented her unique approach to therapy and her passion for empowering clients to reach their fullest potential. She wanted her branding & website to highlight her holistic approach to therapy and her expertise in using Interactive Metronome®.
Branding
Jocelyn wanted her branding to reflect her professionalism, warmth, and adventurous spirit.
Using the information I collected, I created a cohesive brand identity, including a logo, color palette, and typography that embodies her kindness and passion for helping clients while maintaining a sense of adventure. We focused on using earthy textures and tones inspired by the nearby mountains in Alberta, Canada to evoke a sense of grounded adventure while maintaining a clean and professional aesthetic.
The final design captures her unique personality and mission beautifully, reflecting her love for the outdoors and her holistic approach to therapy.
Responsive Website Design
For the website, Jocelyn envisioned a clean, user-friendly design that would clearly communicate the unique benefits of her specialized Interactive Metronome® services. I created a desing that not only outlined what Interactive Metronome is but also included engaging videos explaining how it works, but also included videos showcasing its features in the media and real success stories.
This approach offers potential clients a deeper understanding of how the therapy works and its proven effectiveness, making it easy to connect with the service and how it can help them by seeing its impact firsthand. The site effectively showcases Jocelyn’s qualifications and holistic approach, while offering a professional, informative, and inviting experience.
Final Result
The final website for Envision Occupational Therapy reflects Jocelyn’s journey from healthcare professional to independent business owner, capturing her passion for holistic Interactive Metronome® therapy and client empowerment. The site’s design is both modern and welcoming, featuring a user-friendly layout that makes it easy for clients to navigate, learn about her services, and book appointments.
Jocelyn now has a professional online presence that not only supports her growing business but also aligns with her brand’s mission of providing personalized, empowering therapy to all her clients.
