Financal Services Website Design & Brand
Girard Financial
Pregnancy, Post Partum, & Lactation
Laura Todaro is a Certified Nurse Midwife (CNM), International Board-Certified Lactation Consultant (IBCLC), and Perinatal Mental Health Specialist serving families in the Bay Area and virtually.
She provides personalized pregnancy support, postpartum care, and lactation consultations to help families navigate their transition into parenthood. With over 30 years of experience, Laura offers expert guidance on everything from birth preparation to postpartum anxiety and depression. Her compassionate, inclusive approach ensures that all families—especially single parents and those seeking gender-inclusive care—feel supported and informed.
Client Testimonial
"I turned down two other offers that were less expensive because I felt you understood what I was trying to convey and I loved your work."
“I was nervous and unsure about what I needed exactly. I turned down two other offers that were less expensive because I felt you understood what I was trying to convey and I loved your work.
I really started from scratch and realized I probably should have tackled some of the behind-the-scenes tasks prior to us getting started. I wasn’t familiar with basic tech setup like creating a new email account or calendar, and I wasn’t 100% clear on some aspects of my business model, which led to changes along the way with your helpful suggestions.
I feel extremely proud to show it to everyone and more clear about my purpose. Mostly, I appreciate your positive support and genuine care and understanding about what I was trying to achieve.
You are very professional, and I felt your feedback on content and structure of the website really clarified the whole process for me.”
Brian Girard
CNM, IBCLC, and Perinatal Mental Health Specialist
Project Intentions
Branding + Website Design
The goal of this project was to create a professional and welcoming brand identity that reflects Laura’s warmth, expertise, and commitment to perinatal wellness. The pregnancy support website design needed to be modern, inclusive, and easy to navigate while offering clear pathways to book a consultation. We also ensured the website highlighted Laura’s diverse expertise and services, including postpartum support, lactation consulting, and perinatal mental health care.
The final result is a cohesive brand and digital presence that establishes trust and positions Laura as a leading expert in maternal and newborn care.
Branding
Crafting a Calming and Supportive Brand
For Laura’s branding, we focused on soft, calming tones like blush pinks, greys, and creams to reflect a sense of warmth and safety. The typography is clean and modern, ensuring accessibility without feeling overly clinical. Her logo is simple yet elegant, reinforcing her expertise while maintaining an inviting and non-intimidating presence. The final branding successfully conveys experience, compassion, and inclusivity—key attributes for a midwife website that serves a diverse range of parents.
Responsive Website Design
An Intuitive and Nurturing User Experience
The website was designed to be intuitive, mobile-friendly, and conversion-driven. Visitors can easily navigate through services, learn about Laura’s credentials, and schedule a consultation with just a few clicks. We implemented strategic calls-to-action to directly address common concerns. The layout ensures that users can quickly find the information they need, whether they are seeking guidance on pregnancy, postpartum support, or lactation services.
A calming, approachable design welcomes each visitor, making it easy for them to access the help and support they need, all while ensuring a seamless and stress-free user experience.
Final Result
Empowering Perinatal Care with a Warm and Professional Online Presence
The finished website is a seamless blend of aesthetics and functionality, positioning Laura as a trusted perinatal expert. Her pregnancy support website design ensures that clients can quickly access the help they need, whether it’s for pregnancy or postpartum coaching, lactation support, or mental health care.
With a professional yet approachable feel, the website serves as a welcoming space for parents seeking guidance during pregnancy and postpartum. The combination of thoughtful branding, strategic layout, and mobile-friendly responsiveness creates a powerful online presence that reflects Laura’s dedication to maternal wellness.
