Financal Services Website Design & Brand
Girard Financial
Insurance, Investment & Retirement Planning
Girard Financial Services partners with Canada’s top insurance companies to provide expert solutions in insurance, investment, and retirement planning. They focus on protecting clients’ income from injury, illness, or premature death, helping safeguard long-term savings and financial goals.
Brian and his team assist clients in achieving their financial objectives, whether buying a home or planning for retirement, by tailoring products to fit risk tolerance, economic conditions, and timelines.
Client Testimonial
"I have to say this was a pretty painless experience. Thank you!"
Brian Girard
Financial Advisor
Project Intentions
Branding + Website Design
When Brian reached out, Girard Financial’s existing website and branding hadn’t been updated since the company was founded. It was the original site, and it looked like it. The design and information was outdated, the navigation clunky, and the logo no longer aligned with the level of professionalism and clarity Brian wanted to convey.
One of the primary goals of this project was to modernize the brand from the ground up. Brian strongly disliked the old logo, so we created a clean, fresh visual identity that better reflects his firm’s experience and approachability. On the web side, the focus was a complete overhaul delivering a sleek, intuitive site that clearly communicates services, builds trust, and allows clients to navigate with ease.
Branding
Evolving the Brand While Honoring Its Legacy
When Brian approached me about this project, one thing was clear: he really disliked his original logo. It was dated, overly complex, and no longer represented the professionalism or clarity he wanted for Girard Financial. The original branding had been in use since the company’s founding, and it was long overdue for a refresh.
We began with a complete departure from the old look, introducing a modern, clean logo that better reflected the values of the business: trust, calm confidence, and approachability. The updated logo featured simplified forms, strong typography, and a sleeker overall feel, aligning with the newly designed website.
BEFORE: The original Girard Financial logo—dated and overly complex.
AFTER: The first redesigned logo—modern and clean, but a significant departure from the original.
However, after a few months, Brian circled back with feedback: while he loved the clarity and freshness of the new logo, he was concerned it had strayed too far from the original identity. The original had been around for decades and had built up local brand recognition, especially among long-time clients.
In response, we created a third version: a refined, modernized logo that bridged the gap between old and new. We removed the unnecessary diagonal lines and streamlined the elements while retaining enough visual connection to the original to maintain recognition. The final result is a balanced, thoughtful identity that reflects the evolution of the brand without losing its roots.
Font Combinations & Color Palette
Responsive Website Design
An Intuitive and User-Focused Experience
The website is built with responsiveness and user experience in mind. Visitors can easily explore services such as financial planning, budgeting, insurance, and tax strategies. Strategic calls to action encourage potential clients to reach out or book appointments, supported by integrated calendar links. The navigation is clean and organized, minimizing friction and creating a seamless journey from discovery to connection.
The overall design conveys professionalism without feeling cold or inaccessible, making complex financial topics feel manageable and inviting.
Final Result
Building Trust Through Clear Communication and Expert Care
The finished website positions Girard Financial as a knowledgeable and dependable partner in clients’ financial journeys. The blend of thoughtful branding, sleek design, and user-friendly functionality supports Brian’s vision of simplifying estate matters, connecting with new generations, and helping small to medium-sized businesses optimize their financial strategies.
The site serves as a welcoming gateway for clients ready to protect their income and plan confidently for the future.
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