Grief Support Website Design & branding
Carole Heaney
In the Spirit of Healing
Carole Heaney is a compassionate Death Doula, Grief Support Specialist, Avocate, and Author dedicated to helping individuals and families navigate loss with greater understanding and grace. Through her business, In the Spirit of Healing, she normalizes conversations around death, grief, and advanced planning as part of the healthcare continuum. With a holistic nursing approach, Carole provides direct support for those facing the end of life, grief counseling for loved ones, and community education on these important topics. She also extends her mission through storytelling, writing children’s books that explore deep and meaningful life themes.
Client Testimonial
"My site looks professional, inviting, and aesthetically stunning."
Your experience, persistence, honesty, and discipline convinced me you are a consummate professional. You tackled persistent challenges and found the resources necessary to make it succeed. You were practical when needed and never settled for mediocrity.
My site looks professional, inviting, and aesthetically stunning. I feel confident to share my website with the world. I have a platform that can grow, and the design of the site is a template for that growth.
Working with you was a pleasure because you were approachable, confident, knowledgeable, professional, and pleasant throughout the process. I always knew what to expect and when, as you always met deadlines. You have created an efficient and effective process for collaborating with clients.
Extremely likely to recommend—I’ve already done so with several colleagues! 10+
Carole Heaney
Advocate, Death Doula, & Grief Coach
In the Spirit of Healing
Project Intentions
Branding + Website Design
The goal of this project was to develop a cohesive brand and responsive website that reflects Carole’s warmth, expertise, and dedication to end-of-life care.
Her previous website lacked the emotional depth and professional polish needed to fully resonate with her audience, so we focused on creating a visually calming and informative platform. The new design embraces earthy tones and gentle typography, evoking a sense of peace, trust, and compassion.
The result is a brand and website that not only aligns with Carole’s mission but also provides a welcoming online space for those seeking grief support, end-of-life guidance, and resources for planning.
Branding
Creating a Compassionate and Grounded Identity
Carole’s brand needed to balance professionalism with a heartfelt, soothing presence, ensuring her audience felt both supported and informed.
We crafted a brand identity that incorporates natural elements and a warm, grounded color palette inspired by the serenity of nature. Soft typography paired with organic design elements creates an inviting and approachable aesthetic, reinforcing the feeling of safety and understanding.
The final brand design successfully communicates Carole’s deep expertise and her mission to transform conversations around death and grief into empowering and healing experiences.
Responsive Website Design
A Seamless and Intuitive User Experience
The website was designed to be an intuitive, mobile-friendly platform that allows visitors to find the information they need with ease. Clean layouts, well-organized content, and gentle visual elements guide users through Carole’s offerings, from grief support services to advanced planning consultations. Special attention was given to ensuring a smooth, effortless browsing experience across all devices, making it easy for users to access resources, schedule consultations, and engage with Carole’s community.
The final design not only enhances usability but also reinforces the brand’s message of care, clarity, and emotional support.
Final Result
A Seamless and Intuitive User Experience
The completed website and brand refresh successfully position In the Spirit of Healing as a trusted, compassionate resource for those navigating grief and end-of-life care. The inviting, calming design ensures that visitors feel a sense of reassurance the moment they land on the site, while the well-structured content makes it easy to explore Carole’s services and expertise.
With a professional yet heartfelt presence, Carole now has a platform that supports her mission, expands her reach, and empowers individuals and families to approach loss with greater clarity and peace.
